Quantum Foundation - Roosevelt High School Restoration
In 1970, Roosevelt High School, once a thriving all-Black high school in West Palm Beach, Florida, was abruptly closed as part of the nationwide effort to integrate public schools. The closure devastated students, families, and the surrounding community, leaving an impact that would be felt for generations.
Quantum Foundation, an organization committed to improving the health and well-being of underinvested communities, stepped forward to help restore Roosevelt High School’s legacy and commissioned Stinghouse to support the initiative. Together with the Industrial/Roosevelt High National Alumni Association, the School District of Palm Beach County, and organizations including Northend RISE, the restoration effort is now underway. Soon, the story and spirit of the Roosevelt High Maroon Devils will once again be woven into the fabric of the community.
PROGRAM
Restoration Awareness Initiative/ Fundraising
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video Production
SEGMENTATION
Community at Large
CHANNELS
Video, Social Media
Creative
Digital | Video
Stinghouse developed a video used to generate awareness of the history of this effort, as well as raise the funds needed to make it a reality.
Digital | Video
Stinghouse developed a trailer video for social media to help to promote the viewing of the full film.
RESULTS
School Rebuilding Funded
The School District of Palm Beach County has funded the building’s restoration.
New Donors Acquired
By generating awareness of this initiative, new donors have agreed to participate in the development of this 3-phase restoration. Plans include a community health center and programming for the long-term betterment of the health, education, and work skills the community needs to thrive.
WHY IT WORKED
The documentary-style video helped share the history of school integration and its effects on South Florida’s black community. By hearing this little-known story directly from the voices of those who lived it, audiences connected the current state of this devastated community with those events in our country’s history. The CTA is strong; to get involved in your local community if you want to see change happen, to be neighbors to each other in times of need, and to understand that without the involvement of everyone, the legacy of the black community’s rich history, their struggles, and their perseverance will forever be lost.